How can you cure the problem of abandoned carts on your store?

To remain head and shoulder above all your competitors, it is necessary to monitor customer’s checkout activities and analyze their behavior pattern. It is not a spectacular thing to watch a customer navigate through all your sections but eventually give up at the time of order placement. It may gauge your eyes out when you see abandoned carts piling up. It is a wakeup call if you constantly see this occur. Here are some required steps you can take to rectify the problem of abandoned cart and make it rain for your eCommerce store.

Consideration of price relaxation

If you find there is a website store that offers amazing discount on merchandise you like most, you will definitely prefer to take a chance. But would you still love to purchase the item when you stumble upon extra shipping charges that make the final price extortionate? Of course, not. Additional shipping cost is the unwanted clause that repels the best of your customers. Don’t be surprised when this gives you number of carts deserted.

 

By relaxing your pricing standard for your customer, you accomplish both retention and loyalty.

Justify your price properly and try to insert nice presentation of price in breakdown. Don’t infuse your checkout with heavy shipping charges. You can offer free delivery on item of when it exceeds total cost. This way, it will look like you are relaxing your price structure just for them for availing your shopping services.

Don’t waste your hard work you invested to whisk your site visitors to the basket. Instead, convince them how beneficial it might be come to an optimal deal. For instance, if they buy multiple items and its total cost is significant, you can exempt delivery charges for them. They will take it as a nice gesture and may decide to buy more from you.

 

Persuasive offers

Even if you have to increase your product prices just a little, free or low cost shipping is a great remedy to the problem of cart abandonment. You may wonder how possibly you are going to profit from this. But think from a positive angle. Everything comes into perspective when the reasonability of price makes much bigger sense to your customers.

Seeing special discounts mixed with no or low shipping cost will definitely double their excitement and provoke loyal intentions in them. Along with content, this is also one way of engaging your customers and letting them thrive on the idea of feeling special and privileged.

The big bonus you (as a Magento store owner) get is that eventual benefits turn their mood up and prompt them to write a positive review about your online shop.

 

An Insight into psychological influence

Mood as mentioned plays the big role because human mind tends to act rationally upon seeing monetary aspects of shopping. When their eyes see manipulated numbers, their minds receive a signal of being deceived and set their mood to negative spirit.

Another aspect of human psychology is the effect of distraction on our mind. From the funnel to the check out, your customers should never encounter any single reason for departing from the main course of action: Shopping, that is. Once they deviate from their primary focus, you are likely to lose them on a dismaying note.

If you are thinking for Freelance E-commerce Ontwikkeling or E-commerce Ontwikkeling Specialist to a Magento Ontwikkelaar. You should read the other articles written by the author for tips and tricks related to this.