If a picture paints a thousand words, a video can do millions. Video content is on a rise and is increasingly becoming a common place on ecommerce sites. Videos can be used in different forms to market the product. Videos are not only enjoyable for consumers but also helps yield high returns on investment.
Here are few ways to showcase product videos on the website:
Product in use:
Static images make it difficult to determine how the product will look and feel when used. Showing a video of product in use can alleviate customer doubts in an effective way about the product being viewed online. Providing a video of people using the product can help meet the needs of some of these consumers, thereby increasing online conversion.
