Ecommerce product video styles to attract more customers

If a picture paints a thousand words, a video can do millions. Video content is on a rise and is increasingly becoming a common place on ecommerce sites. Videos can be used in different forms to market the product. Videos are not only enjoyable for consumers but also helps yield high returns on investment.

Here are few ways to showcase product videos on the website:

Product in use:

Static images make it difficult to determine how the product will look and feel when used. Showing a video of product in use can alleviate customer doubts in an effective way about the product being viewed online. Providing a video of people using the product can help meet the needs of some of these consumers, thereby increasing online conversion.

Feature and Benefits:

Video can play a role of a sales person, explaining the benefits and features of the product. IT gives an impression of being a commercial. To encourage customers to watch these videos till the end ensure that the script focuses on attributes that help users decide between similar products.

Instructional:

Products that are more complex to purchase, for instance a home theater system, it makes perfect sense to incorporate product videos that are instructional. The more confused the customers are about the product, the more likely they are to investigate and make a purchase.

Third-party reviews:

A great way for any size company to build lasting relationships and drive new traffic is by collaborating with third party to build lasting relationships and drive traffic. Especially, if it’s a business and there isn’t a lot of awareness about the product, a third party reviewer with a large following can give the product more visibility and in turn increase sales.

Demo videos:

These are most popular for start up businesses and for those in technology. This is one of the great ways to promote the product at the same time explaining what it does. Demo videos are mostly something that end up going viral and that are likely to be seen on YouTube.

360 Views:

360 views are essentially 360 interactive videos of the product that an online shopper can click and drag to see the entire item. The benefit of 360 videos is that they engage customers and allow them to experience the product as if being held in a store. This gets the consumers close to making a purchase decision.

Above mentioned are few of the video styles that be incorporated in a website to generate revenue.

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